Ecommerce Campaign Specialist

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth‑focused environment for our people. About this team The Digital Team is at the forefront of establishing lululemon across APAC. We aim to provide a world class digital experience online for our guests (across all platforms), helping to inspire and enable them to live a life they love through rich content, amazing experiences, and great product. We love strategic, resourceful, and innovative people who excel at operations, recognizing business needs, collaborating, and initiating action. Reporting directly to the Asia Ecommerce Manager, the Ecommerce Campaign Specialist has a vital role in elevating the digital guest journey and conversion via managing content, campaigns and user experiences on the Hong Kong website (bilingual; 9 currencies; shipping to 11 Asia locations). A day in the life Content and Experience Planning Plan on‑site content refresh including weekly updates and key campaigns that drive engagement visits and revenue to the site; reflects business needs and direction developed in partnership with digital marketing, product and brand team. Execution and Process Management Brief designers and copywriters to create site content, overseeing the entire process to ensure smooth operations. Develop a visual merchandising strategy and partner with the digital operations team to ensure effective implementation. Upload content, conduct quality assurance on live site content, including asset accuracy, link testing, product stock, user experience, and content uploads. Reporting and Market Research Produce reports with actionable recommendations based on sales data, site metrics, market trends and other related data to improve conversion rate and drive revenue growth. Reports will be generated weekly or as requested. Cross‑Regional Support and Coordination Lead the development and execution of key campaigns and on‑site optimizations. Streamline processes by creating templates and documentation to enhance efficiency and reduce manual work. Serve as the liaison between global and regional ecommerce teams to align on best practices and address market needs effectively. Qualifications 3+ years of experience in e‑commerce or related fields, with a strong understanding of e‑commerce campaign management and website merchandising. Experience managing multiple languages and operating websites across different countries and currencies is a plus. Familiarity with Salesforce Commerce Cloud (SFCC) and analytical tools such as Adobe Analytics and Power BI is a plus. Strong communication and collaboration skills to work effectively across cross‑functional and cross‑regional teams. Detail‑oriented and highly organized, with the ability to multi‑task and manage various campaigns simultaneously. Solid understanding of e‑commerce operations, digital trends, and consumer purchasing behavior in Asia, particularly in Hong Kong, Taiwan and SEA countries. Must haves Acknowledges the presence of choice in every moment and takes personal responsibility for their life. Possesses an entrepreneurial spirit and continuously innovates to achieve great results. Communicates with honesty and kindness, and creates the space for others to do the same. Leads with courage, knowing the possibility of greatness is bigger than the fear of failure. Fosters connection by putting people first and building trusting relationships. Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously. Beyond the Paycheck (Benefits & Perks) At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focusing on the things you love. In addition to competitive base pay and a team‑based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top‑up program and personal and professional development programs. Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice. #J-18808-Ljbffr