Branding & Campaign Manager

1 day ago


Hong Kong Island, Hong Kong SAR China BTCC Full time

Director of Marketing Communications / Senior Marketing Manager Central & Western District, Hong Kong SAR Responsibilities Brand Awareness Campaigns: Develop and track campaigns targeting influencers and users, focusing on brand mentions, search volumes, and conversions. Partnerships and Events: Organize AMAs, events, and establish partnerships with Web3 projects and sports sponsorships to enhance brand visibility. Collaboration with BD and Country Manager: Work closely with the Business Development team and Country Manager to maximize exposure and address local market challenges. Social Media Strategy: Design strategies for platforms like X, Instagram, and YouTube to boost follower growth, engagement, and social media presence. Brand Reputation Management: Monitor and manage online presence, addressing customer feedback, inquiries, and complaints promptly. Localization and Adaptation: Adapt global marketing campaigns for the local market, ensuring cultural relevance and accuracy. Press and Influencer Management: Oversee press releases, sponsored articles, and collaborations with bloggers, YouTube influencers, and crypto communities to enhance brand visibility. Requirements Bachelor’s degree or higher in a relevant field. Minimum 2-3 years of branding or marketing experience in the crypto industry. Native-level fluency in local language with proficiency in Chinese and/or English for daily communication. Solid understanding of crypto market, culture, and consumer behavior. Knowledge of cryptocurrency trading and blockchain trends. Analytical skills to interpret data and make informed decisions. Seniority level Mid-Senior level Employment type Full-time Job function Marketing #J-18808-Ljbffr



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