Director of Communications, Customer and Culture

Some careers grow faster than others. If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. Communications for Businesses and Markets (CBAM) is part of our People, Governance and Communications (PG&C) structure. This team designs and implements communications strategies to support HSBC’s business objectives in line with our values, and enhance / protect our reputation among key stakeholders. We are currently seeking a high caliber professional to join our team as Director of Communications, Customer and Culture. Role context The Director of Communications, Customer and Culture acts as the strategic communications partner to the Group Customer and Culture Director. They will report to the Global Head of Internal Communications. The role holder will be part of the Customer and Culture, and Global Internal Communications leadership teams. The role offers a rare opportunity to shape the narrative and drive impactful change on one of the bank’s strategic priorities. Core responsibilities Lead high-impact, insight-led and creative communications that aligns to the bank’s ambition “to be the most trusted bank globally, putting customers at the heart of everything we do”. Lead on the development of communications narrative and strategy that articulates and drives customer centricity amongst the colleague base and showcase this externally. Create compelling, innovative and bold communications campaigns and activations to drive a change in thinking internally around a high performance, high care culture centred on our customers. Align to the How We Lead framework and ensure comms strategies and plans complement and support the roll‑out. Ensure internal and external positioning is consistent. Core capabilities Is dynamic, confident, creative and execution focused. Is great with senior leaders and can influence across peers and senior stakeholders. Has experience leading global communications strategies across large matrix organisations while crafting modern customer‑led narratives that are fit for the future. Is a strong creative writer with a passion for simplifying. Is commercial in focus and understands how strategic communication impacts organisational success. Has knowledge of what’s hot in terms of the most powerful communications techniques that have the biggest reach. Understands of how to harness great story telling to deliver the most compelling content. Is well versed in creating compelling communications campaigns, short form content and creative executions that pack a punch and work with different demographics. Leverages data and insights to design, test, and continually improve communications strategies for maximum clarity, reach, and impact. Has good knowledge of digital platforms and what’s required for exceptional UX. Requirements Can work with high degree of autonomy on day‑to‑day work and elevate to the appropriate party as needed. Experience of working at ‘Communications Director’ or ‘Head of Communications’ level. Ability to deliver high‑quality products and exceptional services that provide value and exceed expectations. Able to work in an ambiguous environment, prioritise and reconcile competing demands and resolve complex issue. Strong integrity and a demonstrable commitment to ethics. A champion for inclusion – creates an environment in which all people feel like they belong. Strong strategic abilities – use a diverse set of insights to develop a broad perspective and lay out a vision of what the bank/team can achieve. Dynamic, creative with high energy with a strong EQ and interpersonal skills. Opening up a world of opportunity HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. Issued by The Hongkong and Shanghai Banking Corporation Limited. #J-18808-Ljbffr