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Marketing Manager

2 weeks ago

hong kong, Hong Kong SAR China Brainapp Full time

Freelance Graphic Designer at Fiverr & Upwork | Expert in Logo, Graphics, Website, UI UX, Print Layout, Vector Tracing, T-Shirt Design, Social Media… Role Description This is a part-time hybrid role for a Marketing Manager / Digital Marketing , offering flexibility to work both on-site and remotely. The Marketing Manager is responsible for leading, developing, and executing marketing strategies that enhance brand visibility, drive customer engagement, and support business growth across digital and traditional channels. The role involves planning marketing campaigns, managing digital content, overseeing brand communications, and coordinating with cross-functional teams to ensure consistent and effective market positioning. Key responsibilities include developing marketing calendars, managing social media presence, optimizing website content, implementing SEO/SEM strategies, and delivering targeted digital campaigns. The Marketing Manager may oversee email marketing, online advertising, analytics tracking, and content creation for various platforms. The role also involves conducting market research, evaluating customer insights, monitoring competitor activity, and preparing performance reports. Additional tasks may include coordinating events, managing external vendors or agencies, and ensuring brand alignment across all marketing materials. By combining strategic thinking with hands‑on execution, the Marketing Manager / Digital Marketing professional plays a key role in deepening customer reach, boosting online performance, and supporting revenue‑driven marketing initiatives. Qualifications Strong understanding of digital marketing strategies, tools, and analytics Experience planning and executing campaigns across SEO, SEM, email, social media, and digital advertising Proficiency with marketing analytics platforms, content management systems, and automation tools Excellent communication and creative skills for crafting compelling digital content and brand messaging Strong organizational and project management skills, with the ability to oversee multiple campaigns simultaneously Ability to analyze performance metrics, interpret trends, and make data‑driven recommendations Familiarity with market research, customer segmentation, and competitive analysis Ability to work collaboratively in both on‑site and remote environments Commitment to maintaining high‑quality brand presence and delivering measurable marketing impact Seniority level Entry level Employment type Part‑time Job function Marketing and Sales Industries Software Development #J-18808-Ljbffr