Sales Director/ Senior Sales Manager

4 days ago


Hong Kong Island, Hong Kong SAR China aimHigher Consultancy Limited Full time

Our client is a renowned and rapidly expanding Hong Kong food brand with a growing international presence. Due to continued global growth, an exciting opportunity exists for an Overseas Business Development Manager to drive strategic expansion in key markets, specifically the UK and Canada. Responsibilities Monitor and analyze in-store performance, including shelf share, sales velocity, and competitor placement across key retail partners in the UK and Canada. Conduct in-depth market research and analysis to identify new trends, opportunities, and potential competitive threats. Define and manage the regional P&L, including sales forecasts, budgets, and profitability targets for existing and new product lines. Establish and promote clear weekly, monthly, and quarterly sales objectives and KPIs to measure market progress. Identify, recruit, onboard, and manage new distributors, importers, and key retail/food service accounts. Work closely with key accounts and business partners to drive joint business planning, optimize product assortments, and maximize sales performance. Act as the primary driver for all overseas marketing initiatives, including trade exhibitions, pop‑up events, and local marketing campaigns to generate leads and build brand awareness. Oversee the entire process for client tastings and sample preparation, ensuring a professional and impactful brand experience. Develop compelling sales presentations, product pitch decks, and promotional materials tailored to the overseas market. Manage administrative duties related to market development, including project follow‑ups, performance reporting, and market data analysis. Provide regular detailed reports on market activity, sales performance, and growth opportunities to senior leadership. Requirements Bachelor Degree in business or related disciplines At least 10 year's solid sales experience in Food/FMCG industry, ideally experienced with overseas markets like UK and Canada. Solid track record in developing business account from zero to one. Hands‑on, aggressive with can‑do attitude Proactive, self‑motivated, independent with problem solving skills Traveling is required based on business needs Fluent in English and Cantonese is a must Contact Interested parties please send your updated resume in WORD format with current and expected salaries (quoting Employer Ref:) to #J-18808-Ljbffr



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