Senior Manager, Section Head of Digital and Social Marketing

2 days ago

hong kong, Hong Kong SAR China Bank of China (Hong Kong) Full time

Senior Manager, Section Head of Digital and Social Marketing Bank of China (Hong Kong) seeks a seasoned marketing leader to drive digital and social media strategy for its personal banking portfolio. The role will oversee product marketing activities, thematic campaigns, influencer partnerships, and budget management to increase brand awareness and growth. Responsibilities Formulate, execute, and manage result‑driven product marketing activities for BOCHK personal banking; develop short‑term and long‑term strategies. Lead thematic marketing campaigns and events for retail banking products (FX, insurance, payroll, deposits) to drive business growth. Develop and implement a comprehensive social media strategy and content plan across platforms such as Instagram, WeChat, and Xiaohongshu. Collaborate with internal teams to create high‑quality, engaging, visually appealing content for social media. Build and maintain relationships with influencers, brand ambassadors, and online communities to enhance brand reach and engagement. Analyze performance metrics and generate insightful reports to assess campaign effectiveness, optimize resources, and maximize customer engagement, sales and revenue growth. Manage marketing budgets effectively, ensuring cost control and optimal allocation of funds for all sales and marketing initiatives. Requirements Bachelor’s degree in Business Administration, Marketing, Economics, Finance, or a related field. Minimum of 12 years of solid marketing experience, including at least 5 years in a leadership role. Strong expertise in digital and social media marketing with solid understanding of relevant technologies. Excellent written and verbal communication skills, including proficiency in copywriting and editing. A creative mindset with a keen eye for design trends and brand storytelling. Benefits Competitive remuneration package and comprehensive fringe benefits including medical and life insurance, various allowances, and a supportive work environment. Interested candidates may submit their application online. For more details, visit #J-18808-Ljbffr

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