Senior Marketing Manager

4 days ago

Hong Kong Island, Hong Kong SAR China Michael Page International (HK) Ltd Full time

As a Senior Marketing Manager in the insurance sector, you will lead marketing strategies and campaigns to drive business growth and enhance brand presence. This role requires a strong understanding of insurance products and expertise in marketing and agency management. Our client is a prominent leader in the insurance sector, renowned for delivering a comprehensive portfolio of services. The company is celebrated for its forward-thinking approach to brand building, leveraging creative and innovative marketing campaigns to engage audiences and strengthen market presence. This role is responsible for developing and executing integrated branding strategies, managing marketing communications, and ensuring consistent brand representation across all channels. Responsibilities In this role, you will lead the development and execution of branding campaigns, including seasonal launches and integrated marketing initiatives across digital, social media, and experiential platforms. You will plan and manage advertising and publicity strategies to maximise brand visibility, while collaborating with creative agencies, PR firms, and production houses to deliver high-quality marketing materials and events on time and within budget. You will also be responsible for maintaining brand guidelines and ensuring consistency across all internal and external communications. This includes overseeing content development and storytelling for marketing collateral, social media posts, and press releases to effectively communicate the brand's vision. Additionally, you will monitor campaign performance, prepare post-campaign reports, and manage marketing budgets to ensure optimal resource allocation. From time to time, you will support ad-hoc projects such as urgent promotional activities or special brand activations. Requirements: Proven 8-12 years of expertise in marketing and agency management, particularly within the insurance sector. Fluency in English and Cantonese Strong analytical skills to interpret market data and drive strategic decisions. Strong experience in Marketing communications, branding, events management for the Insurance Sector / B2C / Consumer markets Proficiency in Excel and PowerPoint is required Familiarity with digital and social media platforms is highly desirable Excellent communication and leadership abilities to collaborate effectively with teams and stakeholders. Knowledge of the business services industry and its marketing trends. Proficiency in managing multiple projects and meeting deadlines efficiently. Opportunities for professional growth within a large organisation in the business services industry. Collaborative and supportive work environment in a permanent role. If you are ready to take on this exciting opportunity as a Senior Marketing Manager, we encourage you to apply today To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Renee Chan on . #J-18808-Ljbffr

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