Brand Manager

17 hours ago


kwai chung, Hong Kong SAR China Classic Fine Foods (Hong Kong) Limited Full time

Add expected salary to your profile for insights We are seeking a proactive and result driven Brand Manager to lead the growth of our bakery and dessert portfolio. This role focuses on identifying new business opportunities and promoting our supplier brands. Responsibilities Develop and execute brand strategies for bakery and dessert products, focusing on market positioning and growth Conduct market research to identify trends and consumer preferences within the bakery and dessert sector in both food service and retail markets. Build and nurture strong relationships with suppliers, customers, and internal stakeholders Monitor inventory levels and collaborate with suppliers for effective stock management and product availability Lead product training sessions for the sales team and subsidiaries to enhance product knowledge and selling strategies Design and implement innovative marketing campaigns to increase brand visibility and drive sales Analyze sales data and consumer feedback to optimize product offerings, pricing and marketing strategies Coordinate product launches and promotional events to engage customers and elevate the brand’s presence Requirements Proven experience in brand management or product marketing within the F&B industry, particularly in bakery or dessert categories Advanced proficiency in Excel and analysis tools with the ability to interpret market data and develop actionable strategies Fluent English required; French speaking is a strong plus. Strong understanding of market dynamics and consumer behavior in the food sector, particularly in Hong Kong Excellent communication, negotiation, and interpersonal skills to build relationships across various stakeholders Analytical mindset with the ability to interpret market data and develop actionable strategies Self-motivated and results-oriented, with a passion for driving brand growth and market share About the Classic Fine Foods Classic Fine Foods, a subsidiary of Metro AG, is a multinational fine foods wholesaler serving the HORECA (hotel, restaurant, and catering) industry. We offer a diverse portfolio of over 15,000 products, including rare and seasonal items, to cater to a wide range of culinary needs. With strategic locations in Hong Kong and Macau, we cater to fine dining establishments, hotels, and gourmet outlets. Our mission is to deliver exceptional ingredients and unique gourmet products tailored to the standards of discerning chefs worldwide. #J-18808-Ljbffr



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