Art Director, Digital Creatives

18 hours ago

Hong Kong, Central and Western District, Hong Kong SAR China Lululemon Athletica Full time

Business Unit: Store Support Centre (SSC)

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this team:

The APAC Brand Creative Operations team is a partner to the Brand Creative team and is tasked with enabling best-in-class brand storytelling and creative experiences. This team owns operationalizing the creative process to deliver creative campaigns and initiatives.

A day in the life:

  • Conceptualize campaign vision, original graphics, copy, and content across channel and integrated marketing needs.
  • Category expert, who drives a deep understanding of insights to create cut-through creative.
  • Guard the brand, maintaining lululemon's visual language.
  • Adapt global campaigns for APAC markets.
  • Oversee the full life cycle of net-new in-region campaigns including ideation, enrolment, playbooks, execution, and review.
  • Ensure a consistent, unified brand experience across multiple mediums and channels including windows, VM, ecommerce, film, social media, and advertising.
  • Maintain strong connections with the global Creative team to remain up-to-date with the brand's creative direction.
  • Ensure that all deadlines are met, workflows are efficient, and budgets and resources are managed effectively.
  • Develop Creative Briefs, Strategy, and Execution based on collaboration with cross-functional partners (marketing, strategy, product, R&D).
  • Identify Brand Creative opportunities for consistency across channels.
  • Drive concept to execution of brand and product storytelling opportunities across channels (insight into creative).
  • Manage and deliver Tier 1, 2, and 3 projects and deliverables.
  • Be aware of brand & campaign performance and interpret data to influence creative strategies and executions.
  • Responsible for influencing and collaborating with cross-functional teammates.
  • Define presentation strategy and approaches, styles, and techniques to help deliver buy-in from cross-functional partners.
  • Organize and lead cross-functional ideation sessions to help build the creative brief.
  • Oversee management of project creative, team coordination, and ensure delivery of high-quality production.
  • Define team/project timelines, facilitate progress, and ensure all projects successfully reach their goals.
  • Provide key input on project/initiative and resource needs for yearly planning (AOP).
  • Responsible for executing projects on-time and on-budget.
  • Develop and drive Creative Initiatives based on Creative Project Needs.
  • Identify opportunities for professional development growth to the team.
  • Inspire the team - push methods, creative processes, and thinking (brand storytelling and differentiation).

Qualifications:

  • 8-10 years of direct experience in creative teams for large retail e-commerce or creative agency/production experience specific to the apparel/footwear industry.
  • Experience working with external creative and production partners.
  • Positive approach to problem-solving through analytical thinking and operational efficacy.
  • Ability to prioritize multiple projects and tasks, with project changes, and reliably meet deadlines.
  • A genuine passion for brand creative and creative operations.
  • Must be a self-starter, critical thinker, team player, thrive in a fast-paced entrepreneurial environment, organized, detail-oriented, collaborative, and flexible.

Must haves:

  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
  • Communicates with honesty and kindness, and creates the space for others to do the same.
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Fosters connection by putting people first and building trusting relationships.
  • Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.

Beyond the Paycheck (Benefits & Perks): At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top-up program, and personal and professional development programs. Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

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