Senior Marketing Manager, HNW segment

2 days ago


Hong Kong Island, Hong Kong SAR China Randstad Hong Kong Limited Full time

Key responsibilties: Design, plan, and execute high-touch, international-calibre events and exclusive experiences (e.g., luxury sponsorships, private gatherings, cross-border seminars) tailored specifically to the interests and preferences of the HNW segment. Manage end-to-end event logistics, budget, vendor relationships, and measurable outcomes to ensure exceptional quality and maximum impact on HNW client acquisition and retention. Develop bespoke, personalized marketing campaigns and collateral that resonate with the distinct needs and sophisticated expectations of HNW clientele. Develop and execute a comprehensive marketing strategy to target and attract HNW individuals and businesses, with a focus on maximizing channel efficiency. Cultivate deep relationships with key distribution partners, including brokers, financial advisors, and wealth managers, providing them with elite marketing tools and training specific to the HNW segment and organized events. Work closely with the sales team to ensure all HNW experience initiatives and marketing materials are effectively leveraged to enhance their sales effectiveness. Key requirements: Bachelor's degree in Marketing, Business Administration, or a related field. Over 10 years of experience in marketing, preferably within the insurance or financial services. Strong knowledge of the Hong Kong insurance market, including the Greater Bay Area,and an understanding of the needs and preferences of High Net Worth individuals and businesses. Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders. Proficiency in both English and Chinese languages, with fluency in Mandarin. skills Over 10 years of experience in marketing, preferably within the insurance or financial services qualifications Over 10 years of experience in marketing, preferably within the insurance or financial services education Bachelor Degree #J-18808-Ljbffr



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