Senior Product Manager, User Growth

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China OSL Full time

We are seeking an innovative and results-driven Crypto Growth Product Manager to lead the strategy and execution of our Earn product. In this role, you will develop growth strategies and oversee the end-to-end management of campaigns and marketing systems to drive product adoption and user engagement.

Key Responsibilities:

  • Develop and execute growth strategies for the Earn product, focusing on user acquisition, retention, and engagement.
  • Drive growth mechanics, including bonuses, coupons, trial funds, and staking incentives, to boost product adoption and user activity.
  • Design and manage referral programs to maximize organic growth.
  • Oversee the campaign backend, ensuring smooth execution and optimization of marketing campaigns.
  • Collaborate with engineering and data teams to build and refine marketing systems that support growth initiatives.
  • Monitor and analyze campaign performance, user behavior, and market trends to inform product and growth strategies.
  • Work closely with cross-functional teams, including marketing, operations, and design, to ensure alignment on growth objectives and execution.

Minimum Requirements:

  • Proven experience in growth or product management, preferably in fintech or crypto industries.
  • Familiarity with financial products, including referrals and staking mechanisms.
  • Strong understanding of marketing systems and campaign management.
  • Demonstrated ability to drive growth through incentives, including bonuses, coupons, and trial funds.
  • Analytical mindset with the ability to use data to inform decisions and measure success.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams.
  • Passion for the crypto industry and a deep understanding of digital assets and blockchain technology is a plus.

Benefits:

  • Work in a fully regulated exchange, offering enhanced legal protection and stability in an industry that is rapidly evolving.
  • Be part of a well-recognized, licensed platform, boosting your credibility and professional reputation in the crypto and financial industries.
  • Opportunity to grow within a fast-paced, high-growth environment with significant career advancement prospects.
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