Communications Manager

2 weeks ago

hong kong, Hong Kong SAR China TSS Hong Kong Full time

Communications Manager We are seeking an experienced and dynamic Communications Manager to lead and execute strategic communication initiatives that elevate the brand’s prestige and connect with our discerning clientele. The ideal candidate will possess a deep understanding of luxury branding, exceptional storytelling skills, and a proven track record in managing integrated communication campaigns. Key Responsibilities Develop and implement comprehensive online and offline communication strategies aligned with the brand’s vision and objectives. Prepare and initiate comprehensive budget plans aligned with organizational goals and strategies to maintain financial controls and identify cost-saving opportunities and optimize resource allocation. Develop and execute integrated media plans to achieve campaign objectives within budget constraints. Identify and select the most appropriate media channels and platforms for optimal reach and engagement. Oversee content creation for press releases, brand stories, social media, and other communication channels to ensure consistency of voice and tone that reflects the luxury brand image. Proofread and edit press releases to ensure clarity, accuracy, and professionalism. Review and refine product catalogs for consistency and error-free content. Manage media relations, including building and maintaining relationships with journalists, editors, influencers, and key stakeholders. Coordinate and manage PR events, product launches, and brand activations to enhance brand visibility. Monitor and analyze media coverage, industry trends, and competitive activity to inform communication strategies. Collaborate with marketing, creative, and executive teams to ensure cohesive brand messaging across all platforms. Manage crisis communication and ensure the brand’s reputation is protected at all times. Prepare reports on communication activities, media coverage, and campaign effectiveness. Qualifications & Skills Bachelor’s degree in Communications, Public Relations, Marketing, or a related field; Master’s preferred. Minimum of 10 years of experience in luxury brand communication, PR, or related roles with at least 5 years managerial grading. Strong understanding of the luxury market and consumer behavior. Exceptional written and verbal communication skills with a refined sense of tone and style. Proven experience in managing media relations and influencer collaborations. Ability to craft compelling narratives that resonate with a luxury audience. Excellent organizational and project management skills. Proficiency in social media management tools and analytics platforms. Discretion, professionalism, and the ability to handle sensitive information. Fluent communication, both spoken and written, in English and Cantonese; Mandarin is an advantage. Seniority Level Mid-Senior level Employment Type Full-time Job Function Marketing, Public Relations, and Strategy/Planning Industries Retail Luxury Goods and Jewelry, Retail Apparel and Fashion, and Marketing Services Wan Chai District, Hong Kong SAR #J-18808-Ljbffr

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