Digital Advertising Manager

Our up-and-coming and fast-growing independent beauty brands include Skin Need, Woke Up Like This, and BYOB. You will be working with young, energetic, and creative design and marketing teams with a strong sense of ownership and passion for beauty and our brands. This position will allow you to immerse in all aspects of brand marketing, from developing and launching new products and services, establishing brand presence, enhancing brand identity, and engaging audience through creative content writing in all of our channels of communications. This position is for those who wish to partake in shaping the future of beauty with clean, vegan, and sustainable skin care products. About the Role We are seeking a strategic and data-driven Digital Advertising Manager for more experienced candidate, to lead the development and execution of integrated digital marketing initiatives across multiple platforms and being the guru in online advertising. This role is responsible for driving brand awareness, leads and traffic, customer engagement, and eCommerce performance through online advertising (inclusive of social media), content planning, and campaign optimization. The ideal candidate will bring strong online or digital advertising experience and analytical skills, cross-functional collaboration experience, and a deep understanding of online advertising tools and skills and consumer behavior. Responsibilities Develop and implement comprehensive digital marketing strategies to support brand and business objectives. Manage omnichannel marketing campaigns across eCommerce platforms, websites, social media, SEO/SEM and digital advertising, and drive traffic to our platform and showrooms. Oversee content strategy and may require to help on copywriting for digital campaigns, websites, and corporate communications. Monitor and analyze key performance indicators (KPIs) such as traffic leads, conversion rates and ROI; apply insights to optimize campaign effectiveness. Conduct A/B testing and data analysis to enhance user experience and campaign performance. Collaborate with internal teams (e.g., sales, aftersales) and external agencies to ensure cohesive execution of digital initiatives. Track digital investment and prepare performance reports with actionable recommendations. Stay up to date with the latest digital marketing trends, tools, and best practices. Ideally with experience in online advertising planning and buying / placement. May required to assist other marketing functions, such as, running events (but may not be major). Qualifications Bachelor’s degree in Marketing, Communications, Digital Media, or related discipline. Minimum 2-3years of experience in digital marketing, online advertising, CRM, and eCommerce, preferably in Skincare/Beauty/Cosmetic industry. Strong proficiency in digital marketing tools and platforms not limited to Google Analytics, Meta Ads, SEO/SEM, Shopify. Solid understanding of content management systems, social media platforms and UX/UI principles. Proven ability to analyse data, generate insights and optimize marketing performance. Experienced in online media agency is highly preferred. Excellent communication and interpersonal skills; capable of working cross-functionally and managing external partners. Detail-oriented and able to manage multiple projects. Being humble, and eager to explore new things and learn. Fluent in written and spoken English and Chinese. Your Application Will Include the Following Questions Which of the following statements best describes your right to work in Hong Kong? What's your expected monthly basic salary? How many years' experience do you have as an Advertising Manager? #J-18808-Ljbffr