E-commerce Marketing Manager

4 days ago

Hong Kong Island, Hong Kong SAR China Living in a Bubble Full time

Add expected salary to your profile for insights Lead and optimize paid campaigns across Meta, Google, TikTok , and other emerging platforms Scale profitable acquisition and retargeting funnels (US & AU focus). Manage full-funnel performance with weekly KPI reporting. Brand & Growth Strategy Define and execute strategies that increase brand awareness, community engagement, and brand search volume . Champion our brand voice within the vanlife and adventure community. Data & Analytics Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution. Use GA4, Shopify Analytics , and attribution tools to inform decisions and forecast results. Creative Direction Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle. Customer Journey Optimization Improve conversion funnels from acquisition to retention. Partner with CX and product to elevate the on-site shopping experience. Budget Ownership Manage and allocate marketing budgets for maximum efficiency and return. Cross-Functional Collaboration Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities. You will be measured on: Revenue Growth — contribution to topline sales across all channels Blended ROAS — efficiency of overall paid media performance MER (Marketing Efficiency Ratio) — total marketing spend vs total revenue Brand Search Volume — growth in branded, non-branded, and category-level search demand Requirements 4+ years as a Marketing Manager (or above) in a DTC e-commerce environment Hands-on Shopify experience (required) Experience managing a team of at least 3 members Direct experience marketing to the US market (AU experience is a bonus) Proven ability to scale Meta and Google campaigns profitably Strong analytical and data interpretation skills Comfortable with creative strategy, funnel optimization, and rapid experimentation Excellent communication and project leadership skills Passion for adventure, travel, or the outdoors is a big plus Competitive compensation package Annual leave + sick leave + biannual performance bonus Direct ownership of marketing strategy and creative direction Join a fast-growing global brand in a booming outdoor category Work with a passionate international team and help shape the future of vanlife gear #J-18808-Ljbffr

  • Digital Marketing

    1 week ago

    hong kong, Hong Kong SAR China Promo Corporate Services Full time

    Digital Marketing / E-commerce Marketing Manager The Digital Marketing / E-commerce Marketing Manager is responsible for developing, executing, and optimizing digital marketing strategies to drive online visibility, customer engagement, and e-commerce revenue growth. This role oversees the planning and management of online campaigns, digital channels, and...

  • E-Commerce Manager

    2 days ago

    Hong Kong Island, Hong Kong SAR China Classy Wheeler Limited Full time

    One of the largest retail group in Hong Kong Job Description Responsible for the vision, strategy, execution and performance of the E‑Commerce business Formulate media plans and optimize online channels to drive ROI of e‑store including banner ad network, SEM, SEO, apps and social media platforms Review online media performance on regular basis, share...

  • E-Commerce Manager

    2 days ago

    Hong Kong Island, Hong Kong SAR China Michael Page International (Hong Kong) Limited Full time

    Join a leading E-Commerce company for a newly created position in Hong Kong. This is a great leadership opportunity! About Our Client This opportunity is with a well known E-commerce platform with international presence. Known for its focus on delivering quality products, the company values innovation and strives to enhance its online shopping experience for...

  • E-Commerce Manager

    2 days ago

    Hong Kong Island, Hong Kong SAR China Michael Page International (HK) Ltd Full time

    Description Join our client's growing E‑commerce Team and help develop business across leading online platforms! This role is ideal for someone passionate about digital commerce, data‑driven strategies, and delivering exceptional customer experiences with strong familiarity with the UK market. This opportunity is with a well known E‑commerce platform...

  • E-Commerce Manager

    7 hours ago

    Hong Kong Island, Hong Kong SAR China Michael Page Full time

    1 day ago Be among the first 25 applicants Join a leading E-Commerce company for a newly created position in Hong Kong. This is a great leadership opportunity! About Our Client This opportunity is with a well known e-commerce platform with international presence. Known for its focus on delivering quality products, the company values innovation and strives to...

  • E-commerce Manager- Regional

    4 days ago

    Hong Kong Island, Hong Kong SAR China Michael Page International (HK) Ltd Full time

    An international fashion and lifestyle group is seeking an experienced E-Commerce Manager to lead and execute e-commerce strategies for multiple premium brands across Hong Kong, Macau, and Taiwan. This is a leadership role managing a team of four, reporting directly to the General Manager of Hong Kong. The ideal candidate will have strong expertise in...

  • E-commerce Manager- Regional

    6 days ago

    Hong Kong Island, Hong Kong SAR China Michael Page Full time

    About Our Client The company is a well-established Lifestyle & Fashion retail organisation with a strong presence in the industry. Operating as a medium-sized enterprise, they are committed to delivering innovative products and exceptional customer experiences. Job Description An international fashion and lifestyle group is seeking an experienced E-Commerce...

  • E-commerce Operation Officer

    3 days ago

    Hong Kong, Hong Kong SAR China E-job agency limited Full time

    Join a Dynamic Retail Team as a Digital Operations Lead! Are you passionate about creating seamless online experiences? Do you thrive in a role where you can see the direct impact of your work? This is an exciting opportunity for a Digital Operations Lead to take a client's e-commerce and home collection services to the next level. The Mission: Your mission...

  • Senior E-commerce

    4 days ago

    Hong Kong Island, Hong Kong SAR China Moiselle (Hong Kong) Limited Full time

    Senior E-commerce & Digital Marketing Executive Responsible for the operation of e-Commerce platform, including product listing and maintenance, promotion campaigns and CRM programs, content development and management; Optimize online store journey, maximize visitor’s engagement and their conversion rate; Formulate brand and marketing strategies to...

  • E-commerce Manager- Regional

    2 days ago

    hong kong, Hong Kong SAR China Michael Page International (Hong Kong) Limited Full time

    A great opportunity for Fashion enthusiast to join a growing lifestyle brand! Excellent chance to Enhance E-commerce & leadership experience! About Our Client The company is a well-established Lifestyle & Fashion retail organisation with a strong presence in the industry. Operating as a medium-sized enterprise, they are committed to delivering innovative...