Field Marketing Manager
4 days ago
Airwallex is the leading financial technology platform for modern businesses growing beyond borders. With one of the world’s most powerful payments and banking infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all in one single platform. Established in 2015 in Melbourne, our purpose is to connect entrepreneurs, business builders, makers and creators with opportunities in every corner of the world. Today, Airwallex has a global footprint across Asia-Pacific, Europe, and North America. Reporting to the Marketing Director in HK, you will be responsible for managing Airwallex events to drive brand awareness, customer acquisition as well as various forms of product integrity field marketing manager to support the Hong Kong Marketing team. You will work closely with marketing teammates and other members of the commercial team to develop and implement a winning lead generation and partnership strategy. You will be obsessive when it comes to measurement, experimentation, and creative excellence. This is a great opportunity to join that team and help shape the next phase of Airwallex’s growth in the Hong Kong region. Responsibilities Lead B2B Event Strategy: Develop and execute a strategic, integrated B2B event marketing plan (online and offline) to enhance brand and drive business growth. Manage High-Impact Events: Oversee the end-to-end planning and execution of B2B events, ensuring quality, measurable outcomes, and strong ROI. Drive Strategic Partnerships: Work alongside Community Marketing Lead to cultivate and leverage key B2B ecosystem and association partnerships for enhanced lead generation and executive relationship building through events. Identify Market Opportunities: Analyze market trends to identify event opportunities and optimize outreach strategies. Measure & Optimize Performance: Track, analyze, and report on event effectiveness, using data to inform and optimize future strategies. Ensure Cross-Functional Alignment: Collaborate with internal teams (Sales, Legal, Finance, etc.) for seamless event delivery and partner experience. Who you are Fluency in Cantonese and English. Experienced in managing both small and large-scale events. Highly effective communicator, internally and externally. Results-driven with a focus on achieving growth targets. Creative and strategic in approaching event partnership development. Possess extensive event management best practices. Proactive and independent in identifying and pursuing opportunities. Adaptable and thrive in fast-paced, ambiguous, hyper-growth environments. Relatable and effective at managing external partner relationships. What you will bring Strong track record in B2B marketing with measurable success. Excellent ability to manage multiple initiatives simultaneously. Minimum of 7 years in B2B marketing, preferably in financial services or technology. Experience managing large-scale marketing campaigns and events. Exceptional interpersonal skills for effective collaboration across teams. Strong analytical skills in marketing performance metrics. Familiarity with CRM systems and analytics software. #J-18808-Ljbffr
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