CRM Specialist

2 days ago


Hong Kong Island, Hong Kong SAR China Classy Wheeler Limited Full time

Company Description: A leading online retailer offering a vast selection of Asian fashion, beauty, and lifestyle products to customers worldwide.Location: Kwai Hing, Kwai Tsing DistrictNature: Permanent Candidates with less experience may be considered for the position of Marketing Assistant. Job Description Collaborate with vendors and technical teams to maintain marketing systems' stability. Manage customer databases, ensuring data accuracy and integrity. Develop customer segmentation and personalize campaigns. Plan and execute loyalty programs and behavior-triggered communication journeys. Coordinate with vendors for system integrations as needed. Design A/B and multivariate tests to optimize campaign flows, channels, segments, and messages. Work closely with Web & App teams to implement personalization features. Manage relationships with vendors regularly. Job Requirements Bachelor's degree in Business, Marketing, or a related field. 3-5 years of experience in CRM, with a proven track record in program implementation, campaign management, and customer lifecycle management. Hands-on experience with CRM or Marketing Automation tools. Project management experience is a plus. Knowledge of SQL and Jinja coding is advantageous. Strong business acumen, data-driven, proactive, and detail-oriented. Proficient in Microsoft Excel. Team player with strong analytical skills and sensitivity to numbers. Excellent verbal and written communication skills. #J-18808-Ljbffr



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