Marketing Manager
2 weeks ago
In this role, you will leverage market insights to drive product marketing initiatives for our ERP system with an AI engine, aimed at the education sector. You will help define and optimize our product offerings, enhance brand awareness, and improve market penetration. Your efforts will contribute to the competitiveness of VVAI in the Asia-Pacific and global markets. Market Research Capabilities Conduct thorough market research to identify trends in the education technology space and analyze user needs across tutors, school administrators, and families. Develop localization strategies based on data insights, including market size and growth potential. Optimize product positioning through behavioral data and feedback, producing quarterly market insight reports and competitor analysis. Product Framework Ability Collaborate with UI/UX designers to create an intuitive product display framework for our ERP system, including educational resources and user support. Utilize A/B testing methodologies to optimize user engagement and conversion rates on our platform. Balance compelling marketing copy with necessary regulatory requirements, ensuring clear communication of product benefits. GTM Landing Capability Develop comprehensive marketing plans throughout the product lifecycle, coordinating resources like trade shows and social media campaigns. Implement content marketing strategies to enhance user engagement and establish brand authority in the education sector. Collaborate with cross-functional teams (design, compliance, technology) to ensure successful campaign execution and budget management. Requirements Bachelor’s degree or higher in marketing, business, or a related field. Candidates with 3 years marketing experience in local internet platform software products in Hong Kong are preferred. Proven experience in product go-to-market strategies and website optimization. Familiarity with AI and big data marketing tools. Proficient in data analytics tools (e.g., Google Analytics) and social media strategies. Experience in the education sector or related fields is a plus; ability to learn quickly and adapt is essential. Fluent in English, Cantonese, and Mandarin, with strong communication skills for cross-departmental collaboration. Immediate availability is preferred. We welcome applications from all qualified candidates, including those with IANG / QMAS / TTPS / ASMTP visas. Application Questions How many years' experience do you have in digital marketing? Which of the following statements best describes your right to work in Hong Kong? Which of the following data analytics tools are you experienced with? What's your expected monthly basic salary? Which of the following languages are you fluent in? How many years' experience do you have as a marketing manager? How many years of people management experience do you have? How many years' experience do you have with project planning and scheduling? #J-18808-Ljbffr
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