Marketing Specialist – Growth

5 days ago

Hong Kong Island, Hong Kong SAR China Leadingnation Full time

What You’ll Do: Own and execute high-impact, multi-channel campaigns that drive measurable growth in leads, conversions, and brand reach. Keep our campaign schedule tight, organised, and always on track — from concept to launch to performance review. Spot and launch new marketing initiatives that move the needle for growth and product visibility. Collaborate with design, content, sales, and local markets to create campaigns that are on brand, on time, and impossible to ignore. Track and analyze results to double down on what works and quickly refine what doesn’t. Key Responsibilities: Campaign Strategy & Execution (40%) Lead the strategic planning and execution of multi-channel campaigns (digital, content, events, partnerships) to meet lead and conversion targets. Ensure all campaigns are aligned with brand, product, and market objectives. Continuously optimise campaigns based on data and insights to maximise impact. Project Management & Collaboration with Markets (25%) Manage timelines, deliverables, and stakeholders across multiple projects. Coordinate with international teams to localise campaigns and ensure smooth execution. Data Tracking & Analysis (20%) Monitor campaign performance against KPIs, analyse results, and make data-driven recommendations. Maintain accurate tracking in CRM and reporting tools for full visibility of campaign impact. Asset Creation & New Initiatives (15%) Support the development and rollout of new marketing initiatives and test campaigns. Produce or coordinate marketing assets such as ebooks, landing pages, webinars, and ad creatives. What We’re Looking For: 2–4 years’ experience in marketing, ideally in education or a related industry. Proven track record in campaign planning and execution, with strong results in growth or lead generation. Exceptional attention to detail — quality control is second nature to you. Strong project management skills, able to manage multiple campaigns and deadlines. Data-driven mindset with the ability to interpret results and apply learnings quickly. Excellent communication skills, both written and verbal. Collaborative approach — thrives in a fast-moving, cross-functional environment. Ambitious and eager to grow, with the ability to learn fast and adapt to changing priorities. Nice to Have: Experience working in a global, multi-market environment. Knowledge of marketing tools such as SalesForce, Marketo, Google Analytics, and social ad platforms. Understanding of the education sector and student recruitment marketing. All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security. #J-18808-Ljbffr

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