Senior Marketing Officer

5 days ago


WorkFromHome, Hong Kong SAR China Sony Corporation of Hong Kong Limited Full time

Senior Marketing Officer – Digital Imaging Products Develop and execute comprehensive marketing communications strategies to enhance product branding, awareness, and conversion for digital imaging and cinema line products. Design and implement year‑round, business‑driven marketing plans across digital advertising, influencer collaborations, content marketing, social media, customer engagement, and media relations to support sales goals. Identify and pursue joint promotion opportunities with potential partners to maximize marketing impact and cost efficiency. Establish, maintain, and grow relationships with key stakeholders in the digital imaging and film industry. Manage and analyze the performance of paid and owned media channels, including digital advertising and social media, and provide regular evaluation reports. Control and optimize the advertising and promotion budget for assigned product categories. Collaborate with external agencies to develop creative and impactful marketing materials and assets. Work closely with internal teams, including product and sales departments, to plan, coordinate, and execute integrated marketing campaigns. What a Successful Candidate Looks Like • Degree holder in Marketing, Digital Advertising/Strategies, Communications, or related disciplines (bachelor's required). • 5 years relevant experience in advertising and promotion or event management gained from the film industry or a sizable consumer goods company (less experience will be considered for the Marketing Officer position). • Hands‑on experience in branding and event management is a must. • Strong network within the film industry is a plus. • Strong business acumen with market intelligence and passion for professional electronic products. • Able to work independently, detail‑oriented, and organized. • A good team player with excellent interpersonal and communication skills, a creative mindset, and a can‑do positive attitude. • Proficient in MS Word, Excel, PowerPoint and Chinese Word Processing. • Good command of both spoken and written English and Chinese. What We Offer As a caring company, we are committed to providing an engaging work‑life balance environment, competitive remuneration, comprehensive fringe benefits, and progressive career opportunities. 5‑day work week Flexible working hours Work from home – 2 days per week 13th month salary and performance bonus Annual leave and company holidays Group medical, dental and life insurance; physical check‑up MPF/ORSO scheme Comprehensive staff engagement programs (e.g., overseas company outing, staff activities) Training and development opportunities We are an equal opportunity employer and welcome applications from all qualified candidates. Any personal data provided will be used for recruitment related purposes only and will be treated in strict confidence. Applicants who are not notified within 3 months may consider their application unsuccessful and all related information will be destroyed. #J-18808-Ljbffr



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