Assistant Marketing Manager

2 days ago

Kowloon, Hong Kong SAR China Hong Kong Zihua Pharmaceutical Limited Full time

Job Summary We are seeking a dynamic and creative Assistant Marketing Manager to join our fast‑paced marketing team in the FMCG industry. This role will drive the development and execution of innovative marketing strategies to enhance brand visibility and achieve sales goals. Key Responsibilities Develop and execute integrated marketing campaigns across digital and traditional channels to meet brand and sales objectives. Manage and optimize digital presence for multiple brands across platforms such as Google, Facebook, Instagram, Xiaohongshu, and WeChat, ensuring tailored content creation, targeted paid advertising, and effective community engagement that aligns with each brand’s identity and objectives. Create engaging content and oversee media planning, event management, and promotional activities to drive customer engagement. Analyze campaign performance using data analytics tools, generate actionable insights, and present regular performance reports to senior management. Conduct market research and leverage customer insights to identify new market opportunities and refine marketing strategies. Collaborate with cross‑functional teams, including sales, product development, and creative teams, to ensure alignment of marketing initiatives. Support additional marketing projects and initiatives as directed by the management. Requirements Bachelor’s degree in Marketing, Business Administration, Communications, Journalism or a related field (preferred). Proven 5+ years of experience in marketing, with a focus on digital, advertising & public relations activities, preferably within the FMCG, retail, or e-commerce industry. Strong proficiency in digital marketing tools and techniques, including SEM, SEO, Google Ads, social media platforms, website management, A/B testing, and landing page optimization. Excellent analytical skills with experience using data analytics tools (e.g., Google Analytics, social media analytics) to drive campaign improvements. Strong organizational skills and attention to detail in managing multiple projects. Fluent in written and spoken English and Chinese. Proficiency in Microsoft Office Suite and marketing software. Immediate availability is preferred. Interested parties please send your full resume with expected salary and date available by clicking "APPLY NOW". (Personal data collected would be used for recruitment purpose only. Applicants who are not invited for interview within six weeks may consider their applications unsuccessful. All personal data of unsuccessful candidates will be destroyed after six months.) Application Questions How many years' experience do you have in digital marketing? How many years' experience do you have as an assistant marketing manager? How many years' experience do you have in event management? How many years' experience do you have in market research? Do you have experience in a role which requires relationship management experience? Which of the following statements best describes your right to work in Hong Kong? Which of the following Microsoft Office products are you experienced with? What's your expected monthly basic salary? #J-18808-Ljbffr

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