Marketing Manager

5 days ago


hong kong, Hong Kong SAR China Longbridge HongKong Full time

We are looking for a passionate marketer who loves coffee culture and has a sharp sense for social media and brand marketing. You will be responsible for developing and executing the brand’s overall marketing strategy — enhancing store visibility, user engagement, and brand awareness — to build a distinctive and warm coffee brand image. Key Responsibilities Social Media Management – Plan, create, and publish engaging content across multiple platforms (such as Xiaohongshu, TikTok, Weibo, and Instagram) to drive interaction and follower growth. Brand Campaigns – Plan and execute integrated online and offline marketing campaigns (including new product launches, seasonal promotions, and brand collaborations) to amplify brand exposure. Brand Identity Management – Maintain consistency in brand visuals and tone across stores, social media, and promotional materials. Data Analysis & Optimization – Track marketing performance across channels, generate regular reports, and propose actionable optimization strategies. Cross-Functional Collaboration – Work closely with store operations, design, PR, and partnership teams to ensure seamless project execution. KOL / KOC Partnerships – Identify, manage, and collaborate with content creators and local influencers to drive brand engagement and awareness. Qualifications Minimum 3 years of experience in brand or social media marketing (experience in F&B, lifestyle, or FMCG industries preferred). Strong understanding of major social media trends and algorithms, with solid skills in content planning and storytelling. Creative mindset with a good sense of aesthetics; capable of producing short videos or visual content independently. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries Food and Beverage Services, Financial Services, and Food and Beverage Retail Central & Western District, Hong Kong SAR #J-18808-Ljbffr



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