Digital Marketing Specialist

3 days ago


Kowloon, Hong Kong SAR China hao feng international ltd Full time

Monthly Salary: HK$25,000 – HK$30,000 (Depending on experience) Location: Hong Kong Employment Type: Full-time About Us We are a leading investment education academy in Hong Kong, specializing in practical strategies for Hong Kong stocks, US stocks, and Options trading. Our founder runs a high-traffic financial YouTube channel. We go beyond theory, focusing heavily on practical trading mindsets and real-world application. We are currently in a high-growth phase, aiming to further expand our seminar scale and membership base. We are looking for a Conversion-focused and data-driven Digital Marketer to join us. You will work directly with the founder to promote our high-quality content to a broader audience of potential investors. our youtube channel: Performance Marketing & Ad Management Plan and manage advertising campaigns across Facebook, Instagram, and Google (YouTube) . Drive Lead Generation for free webinars/seminars, ensuring attendance targets for each session are met. Conduct continuous A/B Testing (audiences, copy, creatives) to lower the Cost Per Acquisition (CPA). Sales Funnel Optimization Manage the entire user journey: YouTube Video → Landing Page → Seminar Registration → Membership Conversion. Analyze drop-off rates at each stage and propose concrete improvement plans (e.g., optimizing Landing Page copy, streamlining the registration process). Content Repurposing Assist the founder in repurposing long-form YouTube financial videos into short videos (Reels/Shorts) or ad creatives to attract new traffic. Manage Email Marketing or WhatsApp broadcasts to retarget existing leads and reactivate potential clients who have not yet enrolled. Data Analysis & Reporting Review advertising data weekly (ROAS, CPA, Click-through Rate) and report performance and upcoming strategies to the founder. Experience & Qualifications Experience: 3+ years of experience in Digital Marketing. Hands-on experience with FB Ads Manager and Google Ads is a must. Track Record: Priority will be given to candidates who have managed "Event Marketing" or "Course/Education" promotions and can demonstrate successful Lead Generation case studies. Domain Knowledge: Background or knowledge in stock investment is highly preferred. Skills: Proficiency in Google Analytics 4 (GA4) and ad backend operations. Strong Chinese Copywriting skills, with the ability to write sales-oriented copy that addresses customer pain points (not just brand awareness copy). Basic graphic design or video editing skills (Canva, CapCut, Premiere) for quick ad creative production. Familiarity with AI tools to enhance work efficiency. Application Questions Which of the following statements best describes your right to work in Hong Kong? What's your expected monthly basic salary? How many years' experience do you have as a digital marketing specialist? How many years' experience do you have in digital marketing? Which of the following online advertising methods do you have experience with? How many years' experience do you have in wealth management? Which of the following web analytics tools are you experienced with? How would you rate your Mandarin language skills? #J-18808-Ljbffr



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