Assistant Marketing Manager, CRM

4 days ago

hong kong, Hong Kong SAR China Birdland (Hong Kong) Limited Full time

BIRDLAND (HONG KONG) LIMITED is a member of Jardine Restaurant Group Hong Kong, which operates the Pizza Hut, PHD and KFC franchises in Hong Kong and Macau with a combined store footprint of over 200 stores and more than 9,000 employees. Responsibilities Lead CRM initiatives, including Yuu and KFC membership programs, by developing member offer strategies and segmentation plans to drive engagement and loyalty. Develop and execute member acquisition and retention strategies to increase visit frequency and align with business goals. Collaborate with internal teams and external partners to analyze member performance and optimize communication strategies. Support the development of marketing plans to achieve annual sales and profitability targets. Drive cross‑functional execution of approved initiatives, including new product launches and promotional campaigns. Manage production houses, creative agencies, and social media partners to ensure timely, on‑brief, and budget‑compliant delivery across Digital, ATL, and BTL channels. Prepare marketing ROI proposals and conduct post‑campaign analysis to measure effectiveness and inform future strategies. Contribute to the planning and execution of social media and digital marketing activities. Ensure timely and effective communication of key updates, including events and new product development launch plans, to relevant stakeholders. Participate in ad hoc projects and assignments as required. Requirements Bachelor’s degree in Marketing, Business Administration, or a related discipline. Minimum 4 years of CRM experience; prior experience in the F&B industry is a strong advantage. Strong communication and interpersonal skills; fluent in English and Cantonese. Solid understanding of CRM systems and customer engagement strategies. Creative thinker with a passion for innovation and continuous improvement. Highly organized with strong project and budget management skills. Strong business acumen and analytical mindset. Hands‑on experience in executing ATL (Above‑the‑Line) and BTL (Below‑the‑Line) marketing activities. Proven ability to collaborate effectively with cross‑functional teams and external agencies. Excellent command of both written and spoken English and Cantonese. What we need Apply online with your CV and a cover letter highlighting your experience, skills, and achievements. Jardine Restaurant Group is responsible for ensuring that all personal information collected from each candidate presented to Jardine Restaurant Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice. #J-18808-Ljbffr

  • Assistant Marketing Manager, CRM

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