Regional Marketing Lead Analyst

Regional Marketing Lead Analyst - Vice President Citi, Kowloon City District, Hong Kong SAR Whether you’re at the start of your career or looking to discover your next adventure, your story begins here. At Citi , you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks. We’re fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning. You’ll also have the chance to give back and make a positive impact through volunteerism. Shape your Career with Citi We’re currently looking for a high caliber professional to join our team as Vice President , Regional Marketing Lead Analyst – Hybrid (Internal Job Title: Job Profile Regional Marketing Lead Analyst- C13) based in Hong Kong. Being part of our team means we’ll provide you with the resources to meet your unique needs, empower you to make healthy decisions, and manage your financial well‑being to help plan for your future. Key Responsibilities Manage all aspects of client and prospect events, including invitation process; compliance reviews; logistics; on‑site client interaction; budget maintenance; gift, venue, décor, and menu selection; maintenance of Salesforce.com CRM database; post‑event follow‑up. Lead, contribute to, and deliver global marketing projects, working with colleagues across the franchise in different regions. Provide senior management with detailed client briefings to create a conducive atmosphere for dialogue and to incorporate into overall strategies. Use post‑event feedback to determine best practices for future events, including researching and conducting competitive benchmarking. Track post‑event impact on client revenues, client acquisition, and client relationships. Assume responsibility for the region’s charitable budget. Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients, and assets by driving compliance with applicable laws, rules, and regulations, adhering to policy, applying sound ethical judgment regarding personal behavior, conduct, and business practices, and escalating, managing, and reporting control issues with transparency. Travel approximately 20% of the time. Additional Responsibilities Develop and implement marketing plan to support the end‑to‑end marketing strategy for Banking in Asia, aligning with global strategy for banking, business objectives, and growth priorities. Oversee the design and execution of strategic client events, roundtables, and sponsorships that strengthen client relationships, generate new leads, and support business development, supporting and driving One Citi collaboration across business lines. In close cooperation with the business and/or the Global Events Management team, manage all aspects of client and prospect events, including invitation processes, compliance reviews, logistics, on‑site client interaction, hospitality, budget management, and post‑event feedback and follow‑up. Foster strong partnership with the teams regionally, including senior management, to understand their marketing and event needs. Optimize and strategically influence manage spend across Banking marketing initiatives, providing regular updates to key stakeholders on marketing spend, completed initiatives, and return on investment. Work closely with internal partners, fostering an ongoing dialogue around best practice sharing, process improvement, and event/content management. Maintain a strong understanding of the industry, competitors, and the evolving needs of institutional clients, utilizing this knowledge to develop targeted marketing initiatives working in close collaboration with senior banking stakeholders. Ensure a detailed understanding of marketing collateral and facilitate the production of such collateral by working closely with product marketing teams, the marketing assets team, and front‑office personnel. Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients, and assets. Drive compliance with applicable laws, rules, and regulations, adhering to policy, applying sound ethical judgment regarding personal behavior, conduct, and business practices, and escalating, managing, and reporting control issues with transparency. Desired Skills and Experience 6+ years of marketing experience in financial services, with a focus on investment banking and institutional clients. Documented record of success originating and managing large‑scale high‑profile client events of the highest caliber/experience. Event planning experience with financial services. Solid understanding of financial products and services. Experience in managing and delivering for senior stakeholders across multiple projects. Excellent written and verbal communication skills with strict and careful attention to detail. Ability to operate independently as well as collaborate with peers. Ability to solve problems in a challenging and time‑constrained environment. Ability to manage priorities and multi‑task. Ability to pinpoint, develop, and enhance key performance indicators (KPIs) to measure success. Ability to think strategically and analytically. Education Bachelor’s/University degree or equivalent experience. Additional qualifications in marketing, communications, finance, or investments will be considered favorably. This job description provides a high‑level review of the types of work performed. Other job‑related duties may be assigned as required. Working at Citi is far more than just a job. A career with us means joining a family of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community, and make a real impact. Take the next step in your career – apply for this role at Citi today Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster. Seniority level Not Applicable Employment type Full‑time Job function Marketing and Sales; Banking, Financial Services, and Investment Banking Referrals increase your chances of interviewing at Citi by 2x Get notified about new Marketing Analyst jobs in Kowloon City District, Hong Kong SAR. #J-18808-Ljbffr