Assistant Brand Manager, Häagen-Dazs Shop Marketing

4 days ago


Kowloon, Hong Kong SAR China General Mills Hong Kong Limited Full time

Responsibilities Develop shop marketing and communication materials across touchpoints, with digital & shop BTL as focus. Lead and work with cross-functional teams on shop product innovation development & menu creations end-to-end. Support & execute regular tactical & promotional activities including ideation, liaison with external parties (partners) and work closely with internal cross‑functions & external agencies to achieve business & marketing objectives. Qualifications Degree or above in Marketing, Business Administration, or related discipline. A minimum of 5 years of brand marketing experience in F&B, including restaurant chains & bakeries. Excellent project management, interpersonal and analytical skills. Detail‑minded, proactive, positive, independent, and customer‑oriented with good teamwork. Proficiency in MS Office applications (Excel & PowerPoint). About the Company Making food the world loves. We're headquartered in Minneapolis, Minnesota, USA, and generate nearly $17 billion in annual sales. About 60 percent of our sales come from U.S. Retail products. The rest of our sales result from products in more than 100 markets worldwide. General Mills has a distinguished portfolio of leading brands, including Häagen‑Dazs, WanChai Ferry, Betty Crocker, Nature Valley and more. #J-18808-Ljbffr



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