Manager/ Assistant Manager, Marketing

4 days ago

Hong Kong Island, Hong Kong SAR China Miramar Travel Limited Full time

Develop and implement marketing strategies aligned with business goals and objectives. Plan, execute, and evaluate marketing campaigns and promotions, ensuring they are on brand, on budget, and deliver measurable results. Identify and establish strategic partnerships with relevant partners to create co-marketing campaigns that drive brand awareness and customer acquisition. Plan and execute events, trade shows, seminars, activations and sponsorship to enhance brand visibility. Lead CRM initiatives, including customer segmentation, loyalty program and personalized communication to drive retention and engagement. Work closely with cross-functional teams to ensure cohesive marketing efforts. Conduct market research and competitive analysis to identify trends and opportunities in the industry. Manage the marketing budget, ensuring effective allocation of resources to maximize ROI. Establish and track key performance indicators (KPIs) to measure campaign effectiveness and make data-driven decisions. Requirements Degree holder in Marketing, Business Administration, or a related field. Minimum of 8 years all-round marketing experience, preferably in the hospitality or travel industry. Proven track record in developing and executing successful marketing strategies and campaigns. Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies. Excellent communication and interpersonal skills, with the ability to build relationships at all levels of the organization. Detail-oriented, highly organized, and capable of managing multiple projects simultaneously. Self‑motivated with strong problem‑solving skills and the ability to work independently. Excellent communication skills in spoken and written English and Chinese. Less experience will be considered as Assistant Manager. #J-18808-Ljbffr

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