Growth Marketing

Growth Marketing / Product Marketing /Community Marketing Manager - Financial/AI What you’ll get from working at Magic Compass: Competitive compensation and benefits plus discretionary performance bonus Comprehensive Medical insurance coverage Five-days work, Bank Holiday, Birthday Leave Convenient working locations International exposure in your career and building a global interpersonal network Position Value Based on the market brand perspective, help the brokerage, funds and financial business to execute product marketing actions community marketing as well, to feed the product definition and optimization actions with the market brand perspective, to promote product market penetration and brand awareness, and to enhance the competitiveness of the Group and the business brand in the Asia-Pacific and global markets. Based on industry insights, user needs and competitor dynamics, the role will be required to accomplish specific product marketing actions to enhance brand influence. Responsibilities 1. Market research capabilities Familiar with financial industry trends, user stratification (retail/institutional investors), and able to extract market opportunities through quantitative and qualitative analysis; Understand the global brokerage market dynamics (e.g. leverage rules, regulatory policies, technology trends) and develop market brand localization strategies based on data (e.g. market size CAGR); Adept at user profile analysis, optimize product positioning through behavioral data and feedback (e.g. high leverage preference, PC dynamic trading demand) Quarterly market insight reports, competitor benchmarking analysis, product differentiation strategy document; Based on the strategy development of the marketing manager, cooperate with the completion of product marketing landing action dismantling, focusing on product marketing landing work and daily productisation demand docking. 2. Product framework ability With UI/UX product expression ability for official website of financial technology, able to lead the design of product display framework for official website (e.g. trading tools, educational resources, compliance information disclosure prioritization), and communicate with UI designers on details of product landing and requirements decomposition; Familiar with A/B testing methodology to optimize the conversion rate of landing page (e.g. CTA button setting, multi-language version adaptation, effect tracking, etc.); Good at financial copywriting, balancing marketing appeal with regulatory requirements (e.g. risk warning, leverage statement); Familiar with the interface process between marketing brand, production and research, and project parties, and able to organize clear requirement documents and workflow based on marketing brand requirements. 3. GTM Landing Capability Develop product lifecycle marketing plans (from launch to iteration), integrate resources such as trade shows, social media (LinkedIn/Twitter/localized platforms), Mediakit (white papers, case videos), etc; Familiar with financial industry content marketing strategies (e.g. market volatility interpretation, trading strategy columns) to enhance user stickiness and brand authority; Coordinate cross-functional (design, compliance, technology) projects to ensure campaign execution and budget control; Quickly respond to industry hotspots (e.g. asset management demand surge) and plan event marketing and content features. Requirements Bachelor’s degree or above with a major marketing, business, or a related field; 3 years or above of product integrated marketing / Growth Marketing / Community Marketing experience, familiar with industry ecology and brand marketing, solid execution skills ; Experience in the whole process of product GTM from 0 to 1, experience in official website optimization or GTM project or case study; Experience with AI/Big Data marketing tools (e.g. ChatGPT content generation, Dify workflow authoring, and programmatic advertising); Proficient in data analytics tools (Google Analytics) and familiar with traffic acquisition logic and social media operation framework; Experience in Securities and Futures / Funds /Trading is a plus; ability to learn quickly and be flexible; Fluent in Chinese and English, with brand internationalization sense, able to deliver solutions in both Chinese and English, adapt to cross-departmental collaboration and communication, Fluent in Mandarin is a huge plus; Immediate available is preferred. IANG / QMAS / TTPS / ASMTP Visa are welcome. We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/similar posts within the Magic Compass. Applicants not hearing from us within 6 weeks from the date of advertisement may consider their applications unsuccessful. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application. #J-18808-Ljbffr