Digital Content Strategist

Add expected salary to your profile for insights Content Strategy Development Develop, own, and execute an end-to-end content strategy (Search & Social Media) that aligns with our clients’ marketing and business objectives. Content Creation & Curation Write, edit, and proofread high-quality, engaging content for various digital channels, including our website (blogs, landing pages), social media (Facebook, Instagram, LinkedIn), email newsletters, and video scripts. Social Media Strategy Oversee the content strategy for our social media channels, ensuring it resonates with the local Hong Kong audience and drives community engagement. Stay current with emerging platforms and trends (e.g., Xiaohongshu, Threads). AI-Enhanced Workflow Leverage generative AI tools and platforms to enhance content creation processes, from ideation and research to drafting and optimisation, while maintaining strict quality control and ensuring all output aligns with our brand voice and accuracy standards. Campaign Collaboration Work closely with the performance marketing, design, and product teams to create integrated content for marketing campaigns, product launches, and brand initiatives. Job Requirements & Qualifications Experience 1 year of proven experience in a content strategy, content marketing, or digital marketing role. Agency or in-house experience is welcome. Education Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. Bilingual Proficiency Exceptional, near-native command of written and spoken English and Traditional Chinese (Cantonese) is mandatory. Proficiency in Mandarin is a strong advantage. Local Market Knowledge A deep understanding of the Hong Kong digital landscape, consumer behaviour, and cultural nuances. Experience with content aimed at both local and expatriate audiences. Technical Skills Hands‑on experience with social media management. AI Tool Proficiency Hands‑on experience utilizing generative AI tools for content ideation, drafting, and workflow optimisation. Must demonstrate a strong understanding of how to use AI as an assistive tool while applying critical human oversight for fact‑checking, originality, and brand alignment. Analytical Mindset Proven ability to analyse data, draw conclusions, and translate them into actionable content strategies that drive results. Personal Attributes Creative & Innovative You are a natural storyteller, full of fresh ideas to cut through the noise. Highly Organised You can manage multiple projects and deadlines simultaneously without sacrificing quality. You are meticulous and have a keen eye for detail. Collaborative Spirit You are a team player who excels at working cross‑functionally and communicating ideas clearly and effectively. Proactive & Self‑Motivated You are a self‑starter who takes initiative, identifies opportunities, and is passionate about achieving excellence. Adaptable You thrive in a fast‑paced, dynamic environment and can pivot your strategy based on performance data and market changes. Candidate with less experience will be considered as Digital Content Executive. What We Offer A competitive salary package with a performance‑based bonus. Comprehensive medical and dental insurance. Generous annual leave policy. Opportunities for professional development and career growth. A vibrant, collaborative, and supportive team culture in a modern office environment. To Apply Please ensure your CV includes your Current Salary and Expected Salary Range. Applications missing this information may not be selected for interviews. For more information about You Find Ltd., please visit All information received will be used for recruitment purpose only and will be kept in strict confidential. YouFind is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at YouFind are based on business needs, job requirements and individual qualifications, without regard to race; family status; gender; disability status or any other status protected by the laws or regulations in Hong Kong. #J-18808-Ljbffr