Brand Manager
4 days ago
Our client is an integrated watch‑making and marketing group with many years’ experience bringing well‑known US and European watch brands to market. Responsibilities: Develop and execute an integrated communications and branding strategy externally and internally. Raise the brand awareness of our watch products and the group company in Mainland China. Develop and implement marketing strategy and marketing plans in accordance to the brand image and drive luxury watch brand awareness, customer value & profitability. Work closely with the internal and external parties to ensure all branding initiatives are conducted effectively. Manage the budget (sales forecast; price strategy, profitability of the brand, P & L, etc). Lead & drive wide range of luxury watch brand activities such as ATL and BTL campaign development, events management & delivery. Conduct BTL & ATL activities and liaise with strategic partners for communications and promotions. Examine market and competitors intelligence and react accordingly to thrive for larger market share. Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits. Overseeing the production of TV adverting, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with designers, copywriters, media and buyers. Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines. Lead the team to generate new ideas (mainly for events) and cost planning for sales to attract business opportunities. Establish relationships with partners and sponsors to devise cross‑brand synergies and mutual promotion. Develop online contents and SEO strategy to ensure ranking highly for elected keywords. Requirements: University degree in Marketing / Communication or business related discipline. At least 5 years relevant working experience in watch / jewellery/ fashion industry (including at least 2 years work as supervisor or management level). Solid experience related marketing and brand building in China will be an advantage. Traditional and digital marketing experience, knowledgeable in social media skills. Good analytical skills and able to respond to results and consumer research. Has business acumen, can multi‑task with strong communication, presentation and interpersonal skills. Excellent communication skills with the confidence and professionalism to deal with people on all levels, including senior management. Good experience in event management and marketing collateral production. Good PR experience and media relations will be an advantage. Excellent written and verbal skills in English and Cantonese are essential. Creative thinking, aggressive, responsive to change and able to work under tight deadlines. Immediate available is highly preferable. Interested candidates please click the ‘Apply Now’ button to submit your resume (MS Word document) or email to or send your CV to: DELKEN Personnel Consultants Limited, 21A, Lucky Plaza, 315-321 Lockhart Road, Wanchai, HK or contact or fax to . For more jobs, please visit our website: ::: All personal data submitted will be treated in strict confidential and used for recruitment purposes only::: #J-18808-Ljbffr
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