Regional Marketing Lead Analyst

Regional Marketing Lead Analyst – Vice President Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact. We’re seeking a seasoned professional to join our team as Vice President, Regional Marketing Lead Analyst – Hybrid (Internal Job Title: Job Profile Regional Marketing Lead Analyst- C13). This role will be based in Hong Kong and will be responsible for developing and executing comprehensive marketing strategies and flagship events that drive business growth, enhance client engagement, and strengthen Citi’s brand presence. Job Overview As a strategic professional you will contribute to directional strategy, guide and influence stakeholders, and provide advice and counsel related to marketing technology and operations. You will work closely with senior stakeholders across Citi and in Banking, as well as Client Access and other marketing functions. Key Responsibilities Manage all aspects of client and prospect events: invitation process, compliance reviews, logistics, on‑site client interaction, budget maintenance, gift, venue, décor, menu selection, CRM database maintenance and post‑event follow‑up. Lead, contribute to and deliver global marketing projects across different regions. Provide senior management with detailed client briefings and incorporate feedback into overall strategies. Use post‑event feedback to determine best practices and conduct competitive benchmarking. Track ROI – post‑event impact on client revenues, client acquisition and relationships. Manage the region’s charitable budget. Assess risk, drive compliance and safeguard Citi’s reputation, adhering to policy and ethical standards. Approximately 20% travel. Core Responsibilities Develop and implement marketing plan for Banking in Asia, aligning with global strategy and growth priorities. Oversee strategic client events, roundtables and sponsorships to strengthen relationships and generate leads. Co‑operate with the Global Events Management team to manage all event details, hospitality and budget. Build strong partnership with regional teams and senior management. Optimize spending across marketing initiatives; report ROI to stakeholders. Collaborate cross‑functionally to share best practices and improve processes. Maintain market understanding of industry, competitors and client needs; craft targeted initiatives. Facilitate production of marketing collateral with product marketing and front‑office teams. Skill and Experience Requirements 6+ years of marketing experience in financial services, focused on investment banking and institutional clients. Demonstrated success in originating and managing large‑scale high‑profile client events. Experience planning events in financial services. Solid understanding of financial products and services. Experience delivering for senior stakeholders across multiple projects. Excellent written and verbal communication; meticulous attention to detail. Ability to operate independently and collaborate with peers. Problem‑solving in challenging, time‑constrained environments. Prioritization and multi‑tasking skills. Experience developing KPIs to measure success. Strategic and analytical thinking. Education Bachelor’s degree or equivalent experience. Additional qualifications in marketing, communications, finance or investments are a plus. Legal and EEO Statements Citi is an equal‑opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristic protected by law. If you have a disability and need accommodations, please contact the recruiter or visit Citi’s Accessibility page. Apply To apply, visit and follow the instructions. #J-18808-Ljbffr