Director - Social Media - Corporate Office

4 days ago


Hong Kong Island, Hong Kong SAR China Langham Hotels International Ltd Full time

Director - Social Media - Corporate Office Develop and implement a comprehensive global social media strategy for all brands within the Group Lead strategic social media content planning, execution, and governance across all platforms (Instagram, Facebook, LinkedIn, WeChat, Red, Weibo and any new platforms which will bring values to the brand) Collaborate with brand marketing, corp comms, digital and content teams to ensure social media consistently amplifies core brand messages and marketing campaigns Define channel goals, KPIs, and reporting frameworks to drive consistency and performances across all brands and hotel social accounts; deliver regular performance insights Lead crisis response on social platforms in coordination with Corporate Communications and hotel teams Oversee social agency relationships, influencer partnerships, key collaboration campaigns and paid social budgets Supervise direct reports to support hotels with centralised asset approval, training, content guidance, and social media best practices Requirements: 8–10 years of experience in social media leadership, ideally in hospitality, luxury, or lifestyle brands Deep understanding of platform algorithms, content trends, and community-building strategies Strong analytical, creative, and communication skills Experience managing teams and vendors across regions #J-18808-Ljbffr



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