Team Manager
5 days ago
Retail and Product Marketing Manager We are seeking a dynamic and strategic Retail and Product Marketing Manager to join us. This role is pivotal in driving brand visibility, product sell-through, and customer engagement across retail channels. You will lead the development and execution of retail marketing strategies and product campaigns that resonate with our target audience and elevate the brand experience. Responsibilities Achieve marketing KPIs: brand sales, engine and core product sales contribution. Establish hero product and drive new recruitment and captivate existing customers through product launch, promotions, store and trade events. Monitor campaign ROI, review and evaluate campaign performance and produce weekly sales reports to share with team and HQ with recommendations. Lead go-to-market strategies for new product launches, including messaging hierarchy, positioning, and promotional plans. Coordinate with HQ on new product development and ordering to ensure requests and needs are met. Work closely with external and internal stakeholders to ensure cohesive storytelling across channels and functions. Conduct market and competitor analysis to inform product strategy and differentiation. Develop and execute retail marketing plans to support product launches, seasonal campaigns, and in-store activations. Collaborate with sales and retail partners to optimize merchandising, POS materials, and promotional strategies. Monitor and analyze retail performance metrics to identify opportunities for growth and improvement. Manage relationships with key retail stakeholders and ensure brand consistency across all touchpoints. Support new store openings including layout, VM display, communication flow, promotion mechanics, and marketing collateral development. Qualifications Bachelor’s degree in Marketing, Business, or related field with 7 years of experience in retail and product marketing, preferably in beauty or consumer goods. Proven track record in achieving marketing KPIs and driving product sales. Strong skills in campaign planning, execution, and ROI analysis. Experience developing go-to-market strategies and collaborating with cross‑functional teams. Ability to manage retail marketing plans, merchandising, POS materials, and in-store activations. Experience supporting new store openings with layout, VM displays, and marketing collateral development. Data‑driven mindset with ability to monitor retail performance and provide actionable insights. We offer opportunities for development in addition to a competitive remuneration and benefit package to the right candidate. For more information, visit Personal data provided by job applicants will be used strictly for recruitment purposes only. Established in 1945, AMOREPACIFIC Group is Korea’s No.1 skincare and cosmetics corporation and a blue chip stock. AMOREPACIFIC Hong Kong distributes the flagship brands under the Group, including AP Beauty, Sulwhasoo, LANEIGE, Ryo and Mise-en‑scene. In 2015, we were honored to be the first multi‑national beauty company receiving the world class Quality Gold Award from Hong Kong Management Association. As the Asian Beauty Creator, we continuously introduce innovative and high‑quality products to meet the ever changing needs of customers to achieve sustainable business growth. Guided by our people‑oriented culture, we strive to deliver positive and memorable customer experiences. #J-18808-Ljbffr
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