Marketing Asst. Manager/Officer for Brand Strategy

2 days ago

Kowloon, Hong Kong SAR China Plotio Financial Group Limited Full time

Marketing Asst. Manager/Officer for Brand Strategy & Programmes–Financial Sector Add expected salary to your profile for insights We are seeking a high-calibre professional to join our team as a Marketing Officer for Brand Strategy & Programmes. This role offers the opportunity to shape the brand strategy of a global finance company while driving impactful PR and marketing initiatives. Key Responsibilities Brand Strategy & Management: Develop brand positioning and communication strategies tailored to a global financial institution, ensure brand consistency across all communication channels, safeguard and enhance the brand’s reputation while adhering to industry regulations and compliance standards. Content Marketing: Draft press releases independently in both Chinese and English; lead the creation of thought leadership materials such as company news, press releases, and reports; oversee and drive social media strategies. PR & Media Relations: Plan and execute media outreach campaigns, establish and maintain strong relationships with global financial journalists and editors, manage crisis communications. Events & Sponsorships: Organize and deliver high-profile events, identify, evaluate, and manage sponsorship opportunities. Cross-functional Collaboration: Align brand messaging with investment and product teams, manage external agencies and vendors. Requirements 3+ years of brand management experience, with at least 1+ year in financial services. Established media relationships with a proven track record of successful PR campaigns in the finance industry. Exceptional writing skills in both English and Chinese (writing samples required). Strong knowledge of Hong Kong’s financial regulations and compliance requirements. Demonstrated ability to effectively present ideas and manage stakeholders across various levels. Fluency in English, Cantonese, and Mandarin. What We Offer Medical Scheme Extensive Condition – a fun and energetic working environment Being part of a young team striving for excellence Opportunities to participate in fun and exciting company events year‑round Complimentary food and drinks in the workplace Work life balance Bank holiday Life Insurance Performance Bonus Unlock job insights Salary match Number of applicants Skills match Your application will include the following questions: How many years' experience do you have as a marketing officer? Which of the following languages are you fluent in? Which of the following statements best describes your right to work in Hong Kong? PLOTIO was established in 1983 yet a fast‑growing financial institution. We have a wide range of business including real estate, property management, bullion trade as well as environmental service. Today, we keep growing and developing new business to the portfolio. To cope with our expansion, we sincerely invite you to join our team for an ambitious development to be the next generation of leaders. #J-18808-Ljbffr

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