Senior Product Marketing Manager/ Director
4 days ago
Senior Product Marketing Manager/ Director Hong Kong, Hong Kong SAR Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more. What You’ll Be Doing Understand the company's revenue structure and core product lines, identify key growth levers , and formulate annual and quarterly product marketing strategies. Based on data monitoring, funnel analysis, and user segmentation , discover growth opportunities and critical conversion bottlenecks, and propose targeted optimization plans. Coordinate marketing objectives and strategy execution, independently managing the end‑to‑end marketing process from strategy planning, content creation, channel integration, to conversion optimization (full campaign execution). Drive the systematic closed‑loop for market insights and user feedback, supporting product iteration and the improvement of business performance. Collaborate with Product, Marketing, Business Development, and other teams to establish a revenue‑growth‑oriented marketing closed‑loop system. What We Look For In You Bachelor's degree or above, with a preference for majors in Marketing, Economics, Statistics, Communications, or related fields. 5+ years of product marketing experience in the Internet, Fintech, or Web3 industries. Possess solid data analysis skills , capable of independently using data tools to break down problems and output actionable insights. Have outstanding integrated marketing and project management capabilities , able to independently plan and execute a complete campaign from 0 to 1. Results‑oriented , highly sensitive to business metrics (such as Conversion Rate , Commission/Handling Fee, AUM (Assets Under Management) , etc.), and possess a data‑to‑action closed‑loop ability . Billingual in English and Chinese, with the ability to communicate and collaborate across regions. Benefits L&D programs and Education subsidy for employees' growth and development Various team building programs and company events Wellness and meal allowances Comprehensive healthcare schemes for employees and dependants EOD More that we love to tell you along the process Notice: All official OKX vacancies are posted on this site. We are not affiliated with other third-party job boards except Linkedin.com, listings on other sites may be inaccurate or outdated. This is the only source of truth for applications. Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice. #J-18808-Ljbffr
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hong kong, Hong Kong SAR China OKX Full timeSenior Product Marketing Manager / Director Join to apply for the Senior Product Marketing Manager / Director role at OKX Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading...
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Senior Product Marketing Manager
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