Senior Marketing Executive

2 weeks ago


Hong Kong Island, Hong Kong SAR China YesStyle Full time

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YesStyle.com is a leading global online retailer that specializes in Korean and other Asian beauty, fashion and lifestyle products. Along with our sister company AsianBeautyWholesale.com which serves as a B2B distribution platform, we bring over thousands of brands to millions of customers worldwide. Learn about us at YesStyle Company Overview.

Objective

We are looking for those who love to create multimedia content for social media, aiming to captivate beauty and fashion enthusiasts globally and strengthen our community of followers. As a Senior Marketing Executive / Assistant Marketing Manager on the Social Media Team, you will be responsible for our content feed and manage a small team of content creators. You will also plan and implement YesStyle's content calendars, and act as a key driver of our content strategy.

Key Responsibilities

  • Develop and execute strategic content goals and objectives for the team and the company's global social media platforms.
  • Identify and implement process enhancements to boost efficiency and productivity, ensuring all work adheres to quality standards.
  • Collaborate with various teams to execute marketing promotional campaigns and product launches.
  • Analyze customer interactions and social media trends to inform and shape future campaigns.
  • Manage the tone and visual style of our social media accounts to maintain brand consistency.
  • Evaluate the effectiveness of content strategies and campaigns through performance reports, aiming to maximize organic exposure and engagement and achieve KPIs.
  • Participate in ad-hoc projects as required.

Requirements

  • Marketing, or any related degree
  • Native or excellent English communication skills
  • 5+ years' relevant experience in social media or content creation
  • 1-2 years' experience in a supervisory or managerial role
  • Candidates with more experience will be considered as Assistant Marketing Manager.
  • Strong people management skills combined with hands-on experience in marketing communications.
  • Creative, proactive, self-motivated, and able to work independently
  • In-depth knowledge of social media and content creation
  • Excellent written and verbal communication skills
  • Strong organizational and project management abilities, with a talent for prioritizing tasks and managing multiple projects concurrently.
  • Proficient in written & spoken English
  • Experience in content creation for Instagram and TikTok is a plus.
  • Familiarity with Google Analytics and Facebook Ads Manager tools is advantageous.
  • Proficiency in MS Office applications, particularly Excel and PowerPoint.
Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Retail and Online and Mail Order Retail

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