Marketing Content Strategist
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This role involves creating financial content and marketing materials for investment products. You will work across equity market expertise, marketing planning, and content production, coordinating with multiple teams to deliver high-quality materials that communicate investment concepts to retail investors.
Key responsibilities
Develop content strategies and topic ideas based on market trends, hot sectors, and retail investor interests
Create marketing plans for financial products, from topic selection through material production
Produce graphic and video content using design tools (WPS, Gaoding Design, Chuangkit) and video editing software (CapCut)
Collect, refine, and repurpose financial information for content distribution
Use AI copywriting, AI drawing, and AI video tools to improve output efficiency
Coordinate with analysts, sales, product, and operations teams to clarify deliverables and schedules
Communicate requirements clearly to designers, editors, and colleagues
Ensure compliance awareness and adherence to regulatory requirements for securities content promotion
About you
Bachelor's degree or above in Finance, Economics, Marketing, Journalism, or related disciplines
Minimum 2 years of relevant experience in financial content marketing, content operations, or investment research
Experience working in securities firms, investment advisory firms, funds, or other financial institutions in user-facing roles
Hands-on experience in stock and fund investing with solid understanding of retail investor psychology
Proficient in fundamental and technical analysis; able to interpret K-line charts, moving averages, and trading volume indicators
Familiar with quantitative tools, AI stock picking, and robo-advisory
Strong interest in Hong Kong and US stock markets; relevant industry experience preferred
Excellent written and verbal communication skills in Mandarin and Cantonese; English is a plus
Detail-oriented, well-organised, and able to manage multiple tasks under pressure
Strong compliance awareness and understanding of regulatory requirements for securities content promotion
Unlock job insights
Forthright Financial Holdings Company Limited ("Forthright Financial") is a leading provider of investment and financial trading services for our customers. Established in August 2015
Forthright Financial Holdings Company Limited ("Forthright Financial") is a leading provider of investment and financial trading services for our customers. Established in August 2015
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