Marketing Officer

Found in: beBee jobs HK - 2 weeks ago

Tsuen Wan, Tsuen Wan District, Hong Kong SAR China Studio A Technology Limited Full time

  • Plan, organize and execute various member engagement events, rewards or promotional campaigns to offer excellent O2O experience via effective segmentation and customized communication journeys.
  • Develop email marketing content, provide personalized offer to VIP members, and track the campaign effectiveness after promotion end.
  • Work closely with IT, Business Units, Store Operations and Customer Service to ensure the smoothness of Loyalty member program.
  • Take part in the New Store development and work close with Apple HK team.
  • Manage the implementation of CRM system, EDM tools, and monitor the respective operational performance
  • Prepare customer communication materials, and handle loyalty program related customer cases.
  • Liaison with Retail / online store to deliver CRM campaigns and system project.
  • Leaded all social influencer programs for potential organic cooperation's.

Requirements:

  • degree holder in Marketing, Business Administration, Language or relevant disciplines
  • At least 3 years of relevant experience in CRM/ loyalty program management
  • Strong project management skill with the ability to manage, implement and analyze various CRM initiatives
  • Experience in Loyalty Platform/ System Migration is preferable
  • Excellent command of written and spoken English and Chinese
  • Proficient in MS Office particularly Excel and PowerPoint
  • A team player with strong communication and interpersonal skills