Creative Strategist

Found in: Talent HK C2 - 2 weeks ago

Hong Kong, Hong Kong SAR China Time Out Full time

About the role

Time Out Group is a leading global media and hospitality brand. We are here to inspire and enable people to discover and experience the best of the city through our two business divisions – Time Out Media and Time Out Market.

We are looking for a talented Strategist to work alongside our Head of Sales, Hong Kong. You will play a crucial role in driving marketing campaigns by leveraging new ideas, content sources, and media production strategies with our Commercial team.

We’re looking for an ambitious creative thinker who loves coming up with bold ideas to take consumers on a journey. Our work is all about storytelling in the digital world and understanding how this narrative and the Time Out platform can drive performance against our clients goals is key.

Working closely with our Commercial team you will be responsible for brainstorming and building out campaign concepts for our suite of advertisers in lifestyle & travel. We want to push the boundaries of creativity, however, everything we do will be linked back to the core goals of our advertisers.

Key Responsibilities

Ideating creative, impactful campaigns for RFPs that span video, written content, display, social, experiential, and more

Offering creative solutions for advertiser needs based on our platforms and products

Utilising data to conceive of content themes, formats, and more to develop performance-driven program ideas that feel organic for our brands

Participating in brainstorms big and small, from high-budget RFPs to daily thought starter ideation sessions

Writing persuasive, on-brand program, display, video, or content series pitches for marketing proposals to bring your ideas to life

Skills & Experience

A collaborative mindset - you’ll be working with lots of teams within the TimeOut business

An obsession with media - from TikTok to Instagram and everything in between

Enthusiasm - your passion for this role will be infectious

An idea of what’s happening in the media industry, what’s working well and what platforms will play a role in the future of media habits

Critical thinking and great problem solving skills

Understanding of digital Media Planning & Buying landscape

Great communication skills; ability to effectively communication information and ideas in written and verbal format

Confident with building relationships

Team player who can work effectively with teammates and other members of the Time Out business

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