Senior Marketing Executive

3 weeks ago


Hong Kong, Hong Kong SAR China China Mobile Hong Kong Co. Ltd. Full time
In this position, you will: Support Loyalty Programme Manager to ensure all areas related to CMHK loyalty program is well-coordinated and meticulously executed Manage CMHK loyalty programme to achieve company objectives Assist in developing and executing effective loyalty campaigns to drive acquisition, retention, repeat purchases, and reactivation Evaluate loyalty programme performance and optimize member acquisition, engagement, and retention Develop and manage the loyalty programme calendar and collaborate with internal and external parties to execute campaigns and initiatives Support analysis and compile reports for loyalty programme and campaign performance Support and manage 3rd party marketing partner relationships, including but not limited to project management, contract negotiation, and execution Collaborate with Customer Service Team to enhance consumer experiences and foster loyalty Provide day-to-day operational, administrative, and system support, including maintenance of rewards catalogue contents Other ad-hoc tasks as assigned

To be successful in this position, you should meet the following requirements:

Bachelor's degree in Marketing or any other related disciplines At least 1-3 years of relevant working experience, preferably in Marketing, Retails Prior experience with loyalty programmes management or support will be an advantage Good data analysis, project management and presentation skills Strong in numerical sense, attention to details, self-motivated and multi-tasking Good command in both written and spoken English, Cantonese and Mandarin Candidates with less experience may be considered as Marketing Executive

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