Assistant Vice President, Brands

2 months ago


Hong Kong, Hong Kong SAR China Shangri-La Full time

We are looking

for someone who has/ is: An excellent analytical, critical thinker with an expert-level understanding of branding, business and strategic planning; able to understand business objectives and develop brand programs that support the business goals Ability and experience to analyze and extract consumer insights through data and research to lead end to end planning and execution of marketing campaigns across omnichannel touchpoints and influencer marketing Creative and storytelling and development of branded content  Proven track record of developing brand strategies, guidelines, creatives and content; expertise in translating brand vision to impactful brand communication, activation and experiences Proven track record of planning and executing consumer quantitative and qualitative research; draw insights and drive good decision-making Proven track record of creating and managing brand assets including brand book, collaterals, copywrites and etc Solid experience in brand governance management Strong project management skills with proven track record; solid skill and experience rallying partners and external agencies to do work that not only delivers but pushes to go beyond expectation Ability to work effectively in ambiguity, adapt to changing priorities and drive with urgency Effective team leader with strong intellectual agility, interpersonal skill and organizational savvy to build strong collaborative relationships with a diverse range of partners; solve complex issues and find win-win solutions in a demanding environment Excellent verbal and written communication skills; able to speak-up and share a defined and well-articulated point of view; able to influence at multiple levels of the organization

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