Assistant Sales Manager, B2B MICE Exhibition

2 weeks ago

Central And Western District, Hong Kong SAR China Informa Markets in Asia Full time
Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Informa Markets in AsiaROLE SUMMARY:

The Assistant Sales Manager is responsible for revenue generation from new customers and existing customers (retaining and maintaining relationships, growing accounts and driving exhibitor attendance). The role needs to source and close new customers, manage select customer accounts & targeted on their retention. The role will focus on MICE Exhibition - Connect Marketplace Hong Kong whilst developing flexibility to work across multiple brands if needed.The role will be required to continually develop their Brand and industry knowledge through engagement both internally and externally at industry events.PRINCIPAL DUTIES AND RESPONSIBILITIES:

Sales & grow existing customer accounts and lapsed customersRevenue generation from new customers through sales (booth, sponsorship/ advertisement and fully integrated packages) across products and revenue streams within a business unitManage overseas sales offices and agents to achieve assigned targetsFeeding key customer feedback and market trends / issues for Event and Marketing strategySupport the Event in revenue planning for the Event for both virtual and physical exhibitionGeneration of new business leads, through customer relationship development, cold calling, attendance at industry related events and market searchingMaintain and strengthen existing customer relationships through demonstrating a detailed understanding of customer business strategy and needsDevelop Sales plans and approaches to grow existing customer account share of wallet, through cross and up selling as well as the sale of integrated packages, sponsorship and advertisingDevelop retention campaigns in collaboration with Exhibitor Marketing teamsDeliver assigned Sales campaigns, against accounts, products and revenue targetsDevelopment of brand and industry specific knowledge, including competitor events, to enhance and improve new business sales performanceSupport on the on-site re-booking of existing customer accountsCommunicate to leadership the latest customer pipeline and booked information through accurate use of Salesforce reportingMaintain accurate and timely customer information and notes within Salesforce (CRM system)Manage the handing over of Sale information and customer requirements to the Event Operations and Event teamsSupport Finance in resolving bad debt customers as a final escalation pointPerform additional responsibilities as assignedPOSITION REQUIREMENTS:

University Bachelor's Degree qualification in Business Administration or related disciplineMinimum 5 years' experience in a B2B sales team and proven ability to deliver or overachieve on revenue targetsStrong experience in managing relationships with international customers across various regions and culturesFluent in verbal and written English, Cantonese and Mandarin mandatoryProven ability to manage a number of customer accountsProven ability to manage overseas sales agentStrong relationship management experience, maintaining customer contact and relevanceAbility to develop relationships at senior levels and manage customer needsAbility to identify and pursue cross and up selling opportunitiesAbility to understand and articulate value proposition and customer ROIAbility to negotiate effectively, and proactively handle and respond to customer objectionsStrong interpersonal skills, confident personality, high level of enthusiasmSeniority level

Mid-Senior levelEmployment type

Full-timeJob function

Business Development, Sales, and Customer ServiceIndustriesEvents Services

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