Senior Manager, Category Marketing
3 weeks ago
This role's key responsibility is to support the Category Director of Global Marketing by managing the assigned global product category to meet commercial KPIs; top-line, market share, brand equity, gross margin and marketing contribution.To support the go-to-market marketing plan for new product launches as well as annual business planning. Support the capability development of junior marketing staff in the global marketing team.Responsibilities:Work with the markets (RSOs/BPS) and Marketing Intelligence team in providing updated category analysis as key inputs for Annual Marketing planningReview the performance of existing & new productDefine strategic role of the category and the products via strategic analysis, clear product concept, impactful marketing plans, and assessment of resultsProvide strategic recommendations and management of assigned Global 3 years product innovation portfolio roadmapProvide campaign (objective) brief for the designated product projectSupport Global Brand team in providing timely feedback regarding communication assetsProvide constructive feedback to help RSO/BPs in developing Go-to-market marketing plan for new product launches (Marketing mix management, Brand communication including Digital)Promote and share marketing best practices and global category insights among the markets to improve go-to-market strategic planShare & upsell global product strategic plan in a timely and constructively mannerBuild a collaborative relationship with both cross functional teams & RSO/BPRequirements:Bachelor degree in Marketing or Business Management or related fieldsAt least 8 years of Product Marketing experience in FMCG/Electronics/Consumer goods industry with at least regional responsibilitiesMinimum 6 years of managerial experienceGood understanding of brand strategies (e.g product portfolio, consumer communication like digital behaviors)With strategic mindset, as well as being hands-on in setting and executing the strategyBeing knowledgeable in commercial and financial analysisBeing creative and yet adopt fact-based approach for decision-making or problem solvingKnowledgeable on the consumers needs, technology and competition benchmarkA good team player with good communication, negotiation and stakeholder management skillsFluent in spoken and written English and Chinese including PutonghuaMicrosoft office and basic PC skills requiredBeing able to travelFor more company details, please visit our website at www.gpbatteries.com.We offer attractive remuneration package, 5-day work week and long-term career development opportunities to the right candidate. Please send your full resume with current and expected salary by clicking "Apply".We are an equal opportunity employer. The information provided by you will be treated in strict confidence and used for recruitment purpose only.All personal data collected during the application process will be kept for 12 months after its completion, and will be destroyed thereafter.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing, Product Management, and Strategy/PlanningIndustries
Appliances, Electrical, and Electronics Manufacturing
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