Intern, Loyalty Team

4 weeks ago

Central And Western District, Hong Kong SAR China DFS Group Ltd Full time
Select how often (in days) to receive an alert:Intern, Loyalty Team (6 months full-time)

Our Loyalty Team is actively seeking a talented and motivated intern to join our Client Development team. In this role, you will play a crucial part in enhancing and optimizing the DFS VIP & Member experience through various initiatives and projects. You will have the opportunity to work closely with cross-functional teams, gaining exposure to both divisions and corporate.What you'll be doing?Member Benefits and ExperienceSupport the enhancement of DFS CIRCLE member benefits and experience. Monitor competition best practices, explore new possible benefits, and research potential brand partners.Be the owner of Ambassador activation and VIP engagement. Take care of Ambassador related tasks, monthly upgrades, and experiences. Support division in VIP event planning from communication strategy to customer journey.Develop and execute a comprehensive CRM strategy for DFS Masters events. This includes creating a well-planned communication plan, ensuring smooth event delivery, mapping out a captivating client journey, and enhancing the overall member experience. The goal is to engage VIP members effectively, provide personalized and exclusive experiences, and foster strong brand connections. By focusing on these missions, the aim is to drive customer loyalty, satisfaction, and advocacy, ultimately contributing to the success of the Masters campaigns and strengthening the brand's relationship with its VIP members.Seasonal VIP GiftingTake ownership of the Mid-autumn, holiday gifting, and Lunar New Year (LNY) VIP gifting initiatives and explore more gifting opportunities for our Ambassador Tier. From design pitch to delivery, work with vendors in partnership with the Creative team to develop elevated gifts for our VIP customers.Bring the DFS lounge signature experience to the next level and drive the necessary changes within the organization. Based on the defined customer journey from strategic workshops, ensure seamless application in all divisions. Update tools and resources, such as the operation guide manual, to align with the revised lounge experience. The goal is to create a distinctive and memorable lounge environment that exceeds customer expectations, enhances satisfaction, and drives loyalty.DFS CIRCLE Bi-Monthly NewsletterIn liaison with the Internal Communication Director, curate the DFS CIRCLE Monthly newsletter to showcase the milestones of DFS CIRCLE, including DFS CIRCLE KPI, journeys update and results, innovative CRM practices, and clienteling progress. Collaborate with various CRM teams to gather input and plan a content calendar.Ideal CandidateUniversity degree in Marketing or related disciplineExperience in Marketing and Training & Development is preferableClient management/partnerships experience preferred but not essentialStrong commercial, communication, and interpersonal skillsA strong team player, proactive, self-motivated, independent, and well organizedExcellent command of written and spoken English; understanding of a second language such as Chinese is preferred but not essentialDFS is an equal opportunity employer. It is the Company's policy and practice to employ, promote and treat all employees and applicants on the basis of merit, qualifications, and competency and to provide all employees with a workplace that is free of discrimination. Employment decisions are based on qualifications such as education, work experience, and talent, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability, or any other basis protected by law.

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